Friday, March 14, 2008

How Catalogs Works

Airfield Lighting Catalog is specifically designed for the airfield/airport lighting industry players. It is also strategically positioned to maximize the benefits for the member companies.

Currently, aviation catalogs can be classified into several categories.

The first category is a
free link directory. Free link directories usually have quite a few categories and subcategories, and lots of links in each category. Another typical feature is that all entries are represented by a link title and a short link description.

The second category is an industrial paid link directory. Paid link directories are similar to the above free link directories, but require some sort of a payment for a lighting manufacturer company to be listed. Link quality in these resources is usually higher, but all the drawbacks of the limited listing information still remain.

The third category is a company profile catalog. Company profile catalogs are rarely free, and tend to provide better overview of the company contact information and include detailed description of its services. Often, company logos are displayed along with the textual information.

The fourth category is a product catalog. Product catalogs naturally focus on products or services an airfield lighting manufacturer or service provider offers. Search capabilities are usually targeting searching products, and company contact information accompanies product info.

There are obviously other websites with their own business models, some very unique.

Where does Airfield Lighting Catalog fit in? Our model is to combine the company profile catalog and the product catalog in one single place, and we've successfully done that. By the way, our product catalog is coming up in April.

Stay tuned for additional updates...

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