After this project has been launched, we've seen a steady increase of our website's ranking in Google's search results for our selected keywords.
However, there are a few puzzling moments in this whole generally upwards movement. First, Google and other search engines are very slow in processing the information updated on Airfield Lighting Catalog. Sometimes you won't see the new page for days and days (yes, we're impatient, are you not?).
Second, Google and other search engines seem to take time in indexing pretty good links from other pages to ours that we've recently acquired, thus halting our upwards movement.
Anyway, we're on page 2 of Google search results on the website that refers to ours, and our direct link has moved from page 8 to page 7 of the Google results over the last week. We'll keep you informed on how we're progressing.
Tuesday, March 25, 2008
Saturday, March 15, 2008
Search Progress, 14 Mar '08
By the way, Airfield Lighting Catalog.com has moved up from page 10 to page 4 of Google Search results on our keywords in just 5 days! See you soon on the front page!
Friday, March 14, 2008
How Catalogs Works
Airfield Lighting Catalog is specifically designed for the airfield/airport lighting industry players. It is also strategically positioned to maximize the benefits for the member companies.
Currently, aviation catalogs can be classified into several categories.
The first category is a free link directory. Free link directories usually have quite a few categories and subcategories, and lots of links in each category. Another typical feature is that all entries are represented by a link title and a short link description.
The second category is an industrial paid link directory. Paid link directories are similar to the above free link directories, but require some sort of a payment for a lighting manufacturer company to be listed. Link quality in these resources is usually higher, but all the drawbacks of the limited listing information still remain.
The third category is a company profile catalog. Company profile catalogs are rarely free, and tend to provide better overview of the company contact information and include detailed description of its services. Often, company logos are displayed along with the textual information.
The fourth category is a product catalog. Product catalogs naturally focus on products or services an airfield lighting manufacturer or service provider offers. Search capabilities are usually targeting searching products, and company contact information accompanies product info.
There are obviously other websites with their own business models, some very unique.
Where does Airfield Lighting Catalog fit in? Our model is to combine the company profile catalog and the product catalog in one single place, and we've successfully done that. By the way, our product catalog is coming up in April.
Stay tuned for additional updates...
Currently, aviation catalogs can be classified into several categories.
The first category is a free link directory. Free link directories usually have quite a few categories and subcategories, and lots of links in each category. Another typical feature is that all entries are represented by a link title and a short link description.
The second category is an industrial paid link directory. Paid link directories are similar to the above free link directories, but require some sort of a payment for a lighting manufacturer company to be listed. Link quality in these resources is usually higher, but all the drawbacks of the limited listing information still remain.
The third category is a company profile catalog. Company profile catalogs are rarely free, and tend to provide better overview of the company contact information and include detailed description of its services. Often, company logos are displayed along with the textual information.
The fourth category is a product catalog. Product catalogs naturally focus on products or services an airfield lighting manufacturer or service provider offers. Search capabilities are usually targeting searching products, and company contact information accompanies product info.
There are obviously other websites with their own business models, some very unique.
Where does Airfield Lighting Catalog fit in? Our model is to combine the company profile catalog and the product catalog in one single place, and we've successfully done that. By the way, our product catalog is coming up in April.
Stay tuned for additional updates...
Thursday, March 13, 2008
Airfield Lighting Catalog Blog Is Created
Our new Airfield Lighting Catalog Blog has just been created. Being a project that brings innovative technologies into the aviation information sector, we are going to use various media and resources to promote our website. Our blog is just about that.
Aviation in general, and airfield lighting industry in particular, is very conservative when it comes to online presence, and many resources are still in the late 1990's - early 2000's Internet technology era with FrontPage-generated homemade websites.
We are here to use the SEO technology and demonstrate a new approach to achieving adequate online popularity without huge marketing budgets and 15 years on the market.
As far as popularity of a website is concerned, being online for 5 years is definitely a big advantage, but staying the same for 5 years means rolling downhill. We've seen hundreds of great websites on pages 10 or 20 of the Google search results that are online for three-five years, with decent page ranking and every chance to be on the front burner of the search engines, if it wasn't for the total lack of interest on the part of the owners.
Producing great inset lights or LED beacons is just not enough when there are 50+ direct competitors running way ahead of you or breathing down your neck that are doing just that. Excellent personal connections and business reputation are extremely good business assets, but why not use yet another self-promotion channel that is easy, cheap and efficient when it comes to bringing new leads?
There's some sort of fear towards new things on the Internet and a slight distrust in the non-material nature of Internet advertising (who knows where those banners are posted and how do I know that anybody sees them?), but that stuff really works, and we're here to prove it with our own example.
Here's what our blog is dedicated to:
Also, we'll keep you posted on how our website is getting more and more popular and gaining visibility. When we first published it, it was on page 20 of the Google search results by our relevant keywords, but a couple of days from then, and we're on page 10 now.
Interested? Intrigued? We are. So stop by to check progress and see how things are going from time to time.
Aviation in general, and airfield lighting industry in particular, is very conservative when it comes to online presence, and many resources are still in the late 1990's - early 2000's Internet technology era with FrontPage-generated homemade websites.
We are here to use the SEO technology and demonstrate a new approach to achieving adequate online popularity without huge marketing budgets and 15 years on the market.
As far as popularity of a website is concerned, being online for 5 years is definitely a big advantage, but staying the same for 5 years means rolling downhill. We've seen hundreds of great websites on pages 10 or 20 of the Google search results that are online for three-five years, with decent page ranking and every chance to be on the front burner of the search engines, if it wasn't for the total lack of interest on the part of the owners.
Producing great inset lights or LED beacons is just not enough when there are 50+ direct competitors running way ahead of you or breathing down your neck that are doing just that. Excellent personal connections and business reputation are extremely good business assets, but why not use yet another self-promotion channel that is easy, cheap and efficient when it comes to bringing new leads?
There's some sort of fear towards new things on the Internet and a slight distrust in the non-material nature of Internet advertising (who knows where those banners are posted and how do I know that anybody sees them?), but that stuff really works, and we're here to prove it with our own example.
Here's what our blog is dedicated to:
- shameless self-promotion (that's obvious and self-explanatory since it's our resource, but we'd gladly promote you if you gave us a good reason for that),
- promotion of new technologies to make your airfield lighting website visible to the rest of the world, and
- creating some sort of a community among the airfield lighting industry members for the benefit of their clients.
Also, we'll keep you posted on how our website is getting more and more popular and gaining visibility. When we first published it, it was on page 20 of the Google search results by our relevant keywords, but a couple of days from then, and we're on page 10 now.
Interested? Intrigued? We are. So stop by to check progress and see how things are going from time to time.
Subscribe to:
Posts (Atom)
