Airfield Lighting Catalog Blog Is Created

Our new Airfield Lighting Catalog Blog has just been created. Being a project that brings innovative technologies into the aviation information sector, we are going to use various media and resources to promote our website. Our blog is just about that.

Aviation in general, and airfield lighting industry in particular, is very conservative when it comes to online presence, and many resources are still in the late 1990's - early 2000's Internet technology era with FrontPage-generated homemade websites.

We are here to use the SEO technology and demonstrate a new approach to achieving adequate online popularity without huge marketing budgets and 15 years on the market.

As far as popularity of a website is concerned, being online for 5 years is definitely a big advantage, but staying the same for 5 years means rolling downhill. We've seen hundreds of great websites on pages 10 or 20 of the Google search results that are online for three-five years, with decent page ranking and every chance to be on the front burner of the search engines, if it wasn't for the total lack of interest on the part of the owners.

Producing great inset lights or LED beacons is just not enough when there are 50+ direct competitors running way ahead of you or breathing down your neck that are doing just that. Excellent personal connections and business reputation are extremely good business assets, but why not use yet another self-promotion channel that is easy, cheap and efficient when it comes to bringing new leads?

There's some sort of fear towards new things on the Internet and a slight distrust in the non-material nature of Internet advertising (who knows where those banners are posted and how do I know that anybody sees them?), but that stuff really works, and we're here to prove it with our own example.

Here's what our blog is dedicated to:

• shameless self-promotion (that's obvious and self-explanatory since it's our resource, but we'd gladly promote you if you gave us a good reason for that),


• promotion of new technologies to make your airfield lighting website visible to the rest of the world, and


• creating some sort of a community among the airfield lighting industry members for the benefit of their clients.

Also, we'll keep you posted on how our website is getting more and more popular and gaining visibility. When we first published it, it was on page 20 of the Google search results by our relevant keywords, but a couple of days from then, and we're on page 10 now.

Interested? Intrigued? We are. So stop by to check progress and see how things are going from time to time.